Are your customers hooked? How to build habit forming products. [book review]

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Are your customers hooked? How to build habit forming products. [book review]

We're hooked.  Mobile phones and related online services are the "cigarette of this century". Each morning, we check email before greeting our loved ones. Our phones, apps and sites have become an extension of our bodies and our lives. From Facebook to Pinterest to Candy Crush, some tech companies have learned the secret to creating habit forming products and used this knowledge to achieve incredible customer growth with minimal marketing spend.

Hooked: How to build habit forming products is a new book by Nir Eyal describing a simple methodology to tap into people's psychological needs, then create a behavioural/experience cycle to connect a user's problem to your solution. The more loops of the cycle, the stronger the habit. The author also presents a framework for assessing when this is morally acceptable and when it should be avoided.

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Why innovative teams play Hacky Sack [slideshare]

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Why innovative teams play Hacky Sack [slideshare]

How do you foster an innovative mindset within your company? How do you facilitate meetings with more constructive collaboration and less conflict? How do you cut process and documentation down to the essential things that keep your team focused on your customers and the key assumptions between you and a successful product?

Here's a short presentation I use as an introduction when delivering training to tech, marketing and product management teams.

 

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