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Jim May


Technology Product Strategist.

I'm a product manager with a mix of startup and enterprise experience helping companies establish more creative, collaborative, innovative and customer-focused processes within their organisation.

About me

Latest blog posts

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Jim May


Technology Product Strategist.

I'm a product manager with a mix of startup and enterprise experience helping companies establish more creative, collaborative, innovative and customer-focused processes within their organisation.

About me

Latest blog posts

Latest blog posts

Blog

Recently, I've been working with a number of clients in the legal industry. Everyone I've met has described the change they see coming from a unique perspective. George Beaton's new book, "NewLaw - New Rules" provides a brilliant overview.

Are your customers hooked? How to build habit forming products. [book review]

We're hooked.  Mobile phones and related online services are the "cigarette of this century". Each morning, we check email before greeting our loved ones. Our phones, apps and sites have become an extension of our bodies and our lives. From Facebook to Pinterest to Candy Crush, some tech companies have learned the secret to creating habit forming products and used this knowledge to achieve incredible customer growth with minimal marketing spend.

Hooked: How to build habit forming products is a new book by Nir Eyal describing a simple methodology to tap into people's psychological needs, then create a behavioural/experience cycle to connect a user's problem to your solution. The more loops of the cycle, the stronger the habit. The author also presents a framework for assessing when this is morally acceptable and when it should be avoided.

Why innovative teams play Hacky Sack [slideshare]

How do you foster an innovative mindset within your company? How do you facilitate meetings with more constructive collaboration and less conflict? How do you cut process and documentation down to the essential things that keep your team focused on your customers and the key assumptions between you and a successful product?

Here's a short presentation I use as an introduction when delivering training to tech, marketing and product management teams.

 

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About me


About me


What I'm up to

Currently I'm juggling my startup and personal projects with consulting work. In the past I've worked for technology vendors in a range of sectors including telecoms, media and more.

My startup, www.sportaroo.com is a crowdfunding platform for athletes with one of the highest campaign success rates of all crowdfunding sites world-wide.

I'm also consulting with a number of "enterprise" customers such as Lexis Nexis, AAP, Stacks Law Firm and Endemol / Southern Star delivering training and tech product strategy.

My wife and I recently launched an app which spent several weeks in the New and Noteworthy section in the apple app store. 

On the weekend I'm into watersports. I'm missing my 16ft skiff, and thinking of getting into kitesurfing, foiling moths or kayaking. Any suggestions?

See my background on LinkedIn

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Get in touch


Suggestions? Questions? Chat?

Get in touch


Suggestions? Questions? Chat?

I'd love to hear from you

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